Design, as well as marketing or research and development, is a technical tool of the company that contributes to the enrichment of an offer in response (or anticipation) to the needs and expectations of consumers, users and citizens.

It has the effect of generating a positive impact on 4 levers of the organizations that are

the offer, the brand, the customer relationship and the processes.

It plays an important role in creating critical factors for the competitiveness of organizations.