we have some ideas and more about how to achieve an innovative design
we have some ideas and more about how to achieve an innovative design
we have some ideas and more about how to achieve an innovative design
”…le design n’est pas un objet, c’est un éternel sujet”
[Julia Fauser, ” tout a un sens interdit”, Lausanne1959]
GREY COMMUNICATION
INTERNATIONAL COMMUNICATION AGENCY BRUSSELS
GREY BELGIUM, a 100 people team in 1500 sqm in Brussels' office, located in a time disconnected building, planes to renovate the way of working in an addvertising agency.
2003
SHARE
The concept is based on everyday's creativity in a same place braking some habits of the field.
One demand was "create us a funy place" as creative reference !
Result is
People in advertising are suppose to be crazy, not the working place.
NAOSdesign beard the idea of a village. There is no place activating more creativity than outside like pubs, train, bus, marketplace, libraries, streets, museums,… anywhere but home. INSIDE OUTSIDE, VERTICAL HORIZONTAL with regenerating carefully chosen colours. A discret energizing environnement with many places to elaborate project with clients. A place where others want to be. Everything has been renamed to provoque different point of views, envy and desire for sharing and communicating and in the end producing.