The story of this product has highlight the capacity of the designer to think its work contribution to industrie like a screenplay writter. Playing the scene before it exists. Being the diver in the context. By discovering this I planed a method to design thing for usage. The used product. Before designing it. ​From that moment, SUUNTO become diffrent and stronger. And the World's N° 1 in its field passing the americans who finally inspired their following design from this one.